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Social Media For Business? It Depends on Engagement Level of Your Target...
Is your business missing the boat on social media? Frankly, it depends. Social media can be an effective method for promoting your business.read more
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Web Analytics Can Be An Idea Generator For Social Media Posts
Here is an example of web analytics serving as the inspiration for a successful social media post. In reviewing the most viewed dresses on the site of designer Mac Duggal, it jumped out that the dress...
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Is Google At Fault for Permitting Chinese Knock-Off Fashion Sites to Dominate...
Do you know a teenage girl in the market for a homecoming dress? If so, warn her to be very wary of dress shopping online. The sponsored ads on both Google and Bing are completely dominated by Chinese...
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Guest Posting - Are The SEO Benefits Diminishing?
Guest posting is widely recommended as one of the best white hat methods of manufacturing link authority. However, I suspect that the link authority passed by hyperlinks included in the "about the...
View ArticleDid A Competitor Move Up On Google Simply Via Facebook?
How do you move from the second to first page of Google search results? As far as I can tell, a competitor was able to do so simply via a massive increase in activity on Facebook. It seems as if this...
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Fashion Marketing News: Homecoming Searches Surpass Prom
Homecoming Searches Trend Upward The fashion industry is an ever-changing world in which retailers need to stay on top of trends in order to be successful. Retailers flock to trade shows and fashion...
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Should You Pay to Play On Facebook Via Promoted Posts?
In order to force incent businesses to spend more advertising dollars with Facebook, the social media juggernaut is now offering an opportunity to sponsor posts inserted into users newsfeeds.read more
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Facebook Has Eviscerated The Influence of Brand Evangelists
The blogosphere has been filled recently with posts accusing Facebook of intentionally adjusting the EdgeRank algorithm to reduce views of brand Pages and incent organizations to spend more advertising...
View ArticleTime For a Check Up of Google Auto Complete Results For Your Brand?
Is there a page on your site that is showing up as the landing page for referred visitors from search engines surprisingly often? This was the case for MacDuggal.com. I was mystified as to why a post...
View ArticleCriteo Technology Enables Counterfeiters to Market to Unsuspecting Buyers
I recently was hunting down the websites of knockoff firms that had stolen images from my employer, Mac Duggal. I tracked down one site in particular that includes dozens of stolen photos from our firm...
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Review of TubeChop - Free Tool For Slicing and Dicing YouTube Videos
I recently came across a free tool for slicing and dicing YouTube videos. TubeChop is a quick and easy tool for chopping segments of videos. It has a simple interface that only requires limited inputs...
View ArticleIs 1,000 URL's in DMCA Takedown Requests A Threshold Level For A Google...
The U.S. fashion industry is bedeviled by counterfeiters. On almost a weekly basis, I talk to a fashion retailer that is having trouble keeping their doors open due to the sales lost to counterfeiters....
View ArticleShould Congress Make Google Liable For Enabling Counterfeiters?
The Google index is infested with counterfeiters. The search engine hides behind the provisions of the Digital Millennium Copyright Act (DMCA) to avoid making much of an effort to filter out...
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Beware of Facebook Promoted Posts Being Served To A Remnant Audience
We were surprised at the poor performance of a recent Facebook promoted post. But a bit of investigation revealed the reason for the poor performance. It appears that our promoted post was only being...
View ArticleAn Updated Version Of The Hidden Text Trick That Fools Google (at least for now)
I recently came across a rat's nest of websites that have come up with a new variation on the hidden text trick. These websites are selling counterfeit dresses and using this trick to rank well on...
View ArticleIs Google's Claim That Websites Are Demoted Based On DMCA Notices Credible?
Do Google's spokespeople vastly overstate the following, "Google has begun to incorporate the number of valid DMCA takedown notices directed at a website in its search algorithm, essentially demoting...
View ArticleDMCA Whack-A-Mole and Google's Failure to Filter Copyright Infringers
My blood pressure is a bit high right now because I just read a post by Matt Schruers that included the following, "It is true that DMCA takedowns are increasing. This suggests rights-holders see...
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How To Use Google DMCA Takedown Requests to Attack Counterfeiters and...
It may be appropriate to add a third item to the list of things that are certain in life, in addition to death and taxes, and that is the if you publish content online, a scraper will come along and...
View ArticleNews Flash For Eat24: Facebook has Social Media Managers by the Short Hairs
The latest kerfuffle in the social media space is about food ordering app Eat24's break-up with Facebook. There is a lot of buzz about Eat24's Dear John breakup letter in which it announced the service...
View ArticleWas A 20x Increase in Google Visitors Due to Adding Nofollow Tags to Guest...
Yesterday, this blog received 20 times more visitors from Google than is typical for a Monday. The previous Friday, I had added nofollow tags to the four guest posts on the site. Coincidence or...
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